Analysis on the Influence of Cross-borderE-commerce on Fujian Tea Trade

ABSTRACT:With the rapid development of network technology and the rapid growth of internationaltrade inthe world, e-commerce has attracted much attention with its unique superiority andprofound influence. With therapid development of the e-commerce industry, more and moreforeign trade enterprises have begun to use the ecommerce platform for foreign trade. Theposition of the e-commerce in international trade is also increasing.China’s cross-bordere-commerce is on the track of rapid development and is taking it as a new economicgrowthpoint. Tea is a special product of our country and occupies a very important position in ourinternationaltrade products. Tea in Fujian has a long history and is also one of the mainproducing areas of Chinese tea.Cross-border e-commerce can effectively solve the problem oftea import and export in Fujian and improve theexport rate and economic benefits. This paperanalyzes Fujian tea trade under the environment of cross-border ecommerce and puts forwardsome countermeasures for its development.

KEY WORDS:Cross-border e-commerce; Electronic commerce; Tea trade