The Meaning of Friendship with Dirty Swearing Communication Style of YouTube Mobile Legends Online Game Streamer

ABSTRACT : YouTube game competition is getting more and more competitive. Various techniques with distinctive characters are deliberately created to gain favor, including deliberate commenting through dirty swearing. A sense of solidarity is built through harsh swearing, creating closeness, familiarity, and excitement. This paper aims to find out the representation of friendship in the swearing communication style of Mobile Legend Online Game Streamers on YouTube Channels. The study is descriptive qualitative, with documentary data collection and content analysis by Hsieh and Shannon. The results showed that online game streamers have two communication patterns used in two different phases in the Mobile Legends game. Aggressive communicators often issue orders, ask questions rudely and fail to listen to others. This communication style displays an open communication relationship without being overbearing. Assertive communicators can express their needs, wants, ideas, and feelings while considering the needs of others. Communication represents relationships of closeness, familiarity, and friendship. The development of game studies from different perspectives is open to research.

Keywords: Communication Style, Online Games, and YouTube