The Role of Trust Mediates the Effect of Perceived Ease of Use and Perceived Usefulness on Online Repurchase Intention

ABSTRACT : Online Repurchase Intention is an individual’s intention to buy or reuse online something thathas previously been purchased or used. This study aims to explain the effect of perceived ease of use andperceived usefulness on online repurchase intention with trust as a mediating variable. This research wasconducted in Denpasar. The population of this research is people who have previously u transacted throughShopee e-commerce. The sampling technique used in this study is purposive sampling method, with 157respondents. Data collection methods using google form questionnaire. Data analysis technique used is pathanalysis to determine the relationship between two variables and Sobel Test to determine the role of mediation.The results of this study found that perceived ease of use and perceived usefulness have positive and significanteffect on trust and online repurchase intention, trust have a significant positive effect on online repurchaseintention and trust mediated the perceived ease of use and perceived usefulness of online repurchase intention.Shopee needs to improve several aspects in order to increase online repurchase intention such as clarity andease in understanding the usage procedures, lower product prices, increase user loyalty and increaseinnovation and promotion..

Keywords -online repurchase intention, perceived ease of use, perceived usefulness, trust