The Role of Employee Cognitive Ability Meditating In The Effect Of Organizational Culture On Employee Creativity In Cv. Ambassador Of Jembrana

ABSTRACT: Small and medium industries are one of the drivers of economic growth that causes an Increasein total income and income per capita, one of the which is the creative industry sector. Creative industry is oneof the sectors that is expected to Become a new national economic power in the future. One of the factorssupporting the success of the creative industries is employee creativity. The purpose of this study was toDetermine the role of employee cognitive abilities in mediating the influence of organizational culture onemployee creativity. This research was conducted at CV. Duta LaksanaJembrana. The number of samples usedin this study were 49 people, using path analysis techniques. The results Showed that organizational culture hada positive and significant effect on cognitive abilities. Organizational culture has a positive and significanteffect on employee creativity. Employee cognitive abilities have a positive and significant effect on employeecreativity, and employee cognitive abilities are variables that mediate organizational culture to employeecreativity.

Keywords: cognitive ability, organizational culture, employee creativity