ABSTRACT: In a test of the famous Stroop Effect in Psychology, it was hypothesized that it would take peoplelonger to recognize mismatched colors than matched colors. To test this hypothesis, seventeen college studentscompleted the Stroop test wherein they were asked to identify the name of the ink in which the matched-colorblock or mismatched-color word was printed. The data were subjected to a repeated measures t- test whichshowed a statistically significant difference between the scores of matched and mismatched colors (p<.05). Thematched color set was completed an average of 6.23 seconds faster than the mismatched color set. Results arediscussed in terms of cognitive interference.
KEYWORDS: Stroop Effect; Cognitive Interference