THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CULTURE, AND MOTIVATION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR

ABSTRACT: This study aimed to determine the effect of transformational leadership, organizational culture and motivation on OCB in Kuta Utara District Office. This research was conducted at the District Office North Kuta. The samples used as many as 61 employees. The sampling method used is saturated samples in which all amounts population sampled. The collection of data obtained through interviews and questionnaires. The analysis technique used is multiple linear regression analysis.The results of this study found that transformational leadership has positive and significant effect on OCB. This shows the better demonstrated transformational leadership style of the leader of the district offices in North Kuta OCB employees will also increase. Cultural organization significant positive effect on OCB. This indicates the higher organizational culture the level of OCB on employees will also increase. As well as motivation positive and significant effect on OCB. This indicates the higher employee motivation the level of OCB on employees will also increase.
KEYWORDS: transformational leadership, organizational culture, motivation, organizational citizenship
behaviour.