The Influence of HRM Practices Behavior Towards Women’s SME Business Development Through Performance Employee DuringThe Covid-19 Pandemic

ABSTRACT: This study aims to test the model for MSME business development that is managed by womenthrough HRM practices, employee behavior and performance. Data collection techniques were carried outthrough direct questionnaires and Google forms on 177 female SME actors in South Kalimantan during theCovid 19 pandemic period in 2020.The results show that HRM practices and individual behavior directlyinfluence employee performance and business development of SME women. HRM practices and behavior alsoaffect the development of women’s SME businesses through employee performance. Implications to helpwomen SMEs develop their business need to provide self-development training and HRM practices.

KEYWORDS:HRM practices, behavior, employee performance, business development of women’s SMEs