SPECIAL EVENT PLANNING “MININGFUL TOMORROW” FOR PT FREEPORT INDONESIA IN EDUCATING MILLENNIALS GENERATIONS ABOUT THE MINING INDUSTRY

ABSTRACT: The mining industry is an industry that plays an important role in human life. The results ofmining such as copper, aluminum, nickel, and others have great benefits to support technological advances. PTFreeport Indonesia (PTFI) is an example of a company with a core mining business operating in Indonesia. As agold and copper producer in Indonesia, PTFI has several stakeholders who are the target of communication bythe company, one of which is the millennial generation. This generation is the nation’s future successor. So far,PTFI has received a neutral sentiment. However, it takes more than neutral sentiment to build good relationsbetween the two parties. With the above phenomenon,

Keywords: Mining Industry, PT Freeport Indonesia, Special Events, Exhibitions, Millennials