Qualitative Analysis The existence of the informal street vendors in the city of Mataram, West Nusa Tenggara province, Indonesia

ABSTRACT: The study entitled ” Qualitative Analysis The existence of the informal street vendors in the cityof Mataram, West Nusa Tenggara province, Indonesia”. The research location in the city of Mataram includesthe areas of Cakranegara, Mataram, and Rembige with a total sample of 48 street vendors. The analysis wasconducted in a qualitative descriptive manner from information and data collected in the field throughinterviews guided by a list of questions.The results showed that most or 75% of the street vendors who sell in the city of Mataram, open their businesseson sidewalks and pedestrians, which use a yard / overhang of shops as much as 20%, and the rest openbusinesses in the yard of their homes. Most of the products sold were ready-to-eat cooked food (42%), preserved food (23%) and 35% non-food products. Meanwhile, from the income received by street vendors withthe standard of decent living needs for workers / traders, where 62.4% of the life of street vendors has met KHLstandards, while the remaining 37.6% still do not meet the KHL, this is in accordance with the number of familydependents. which is a lot, namely between 4 to 5 people. For road users or pedestrians and motorized vehicleson the pedestrian way, 38% of them were not disturbed by the activity of street vendors, while 46% ofrespondents were not disturbed and 16% said they were somewhat disturbed.Recommendatiaon, the regional government of the city of Mataram, the City Planning Agency, should controland direct the street vendors so that they do not take advantage of sidewalks and road bodies to sell, provideparking facilities and trash bins and find areas for street vendors to maintain the beauty and comfort of the cityof Mataram.

Keywords: Qualitative Analysis of Street Vendors