THE EFFECT OF TECHNOLOGY ORIENTATION ON COMPANY PERFORMANCE MODERATED BY ORGANIZATIONAL CHARACTERISTICS

ABSTRACT: This study aims to determine the role of organizational characteristics in moderating the influenceof technology orientation on company performance. The population in this study were Go-Jek drivers inDenpasar City. The sampling method used was nonprobability sampling, incidental sampling and using theSlovin formula so that the sample size used was 98 respondents. Data collection was carried out throughinterviews and questionnaires. The analysis technique used is the Moderated Regression Analysis (MRA)technique. The results showed that Technology Orientation had a positive effect on Company Performance andOrganizational Characteristics was able to moderate the influence of Technology Orientation on CompanyPerformance. The results of this study can be used as a reference for Go-Jek company management to makedecisions, especially those related to efforts to increase product innovation, increase company communicationand conduct new product surveys of customers to be able to increase Go-Jek’s company profit and performance.

Keywords: technology orientation, organizational characteristics, company performance