Competitive Advantages in Mediating Supply Chain Management on Company Performance (Empirical Study at Agro-technology SME in Tabanan, Bali, Indonesia)

ABSTRACT : The purpose of this study is to explain the role of competitive advantage in mediating the effectof supply chain management on company performance. This research was conducted at CV. Timan Agung,Tabanan. The method used to determine the sample is quota sampling with the number of samples used is 80samples. The method of collecting data through a questionnaire. The data analysis technique used is pathanalysis. The results of this study indicate that supply chain management has a positive and significant effect oncompetitive advantage; supply chain management has a positive and significant effect on company performance;Competitive advantage has a positive and significant effect on company performance and the competitiveadvantage variable significantly mediates the relationship between supply chain management and companyperformance.

Keywords: competitive advantage, supply chain management, company performance