THE EFFECT OF THE “TGR SEASON 2” CAMPAIGN ON CHILDREN’S BEHAVIOR IN TRADITIONAL PLAY (CASE STUDY IN TRADITIONAL COMMUNITIES GAMES RETURNS)

ABSTRACT: Traditional games are part of Indonesian culture that must be preserved. However, over time traditional games have been increasingly forgotten in favour of digital games so the Traditional Games Returns community have created a campaign called TGR Season 2 that aims to change children’s behaviour to become more familiar with traditional games. This research aims to determine and analyze the effect of TGR season 2 campaign on the traditional play behaviour of children. The theories used are social campaign and cultivation. This research uses a quantitative method with data collection technique of questionnaires. Data analysis uses SPSS 24. Respondents of the research were children aged 6-17 years who live in DuriPulo sub-district and play in MelatiDuriPulo children’s playground and LebakBulus sub-district and play in Mawar children’s playground with a total of 72 respondents. Data analysis techniques used are correlations and simple linear regression analysis. The results of the research show there is a significant influence on the Variable X (campaign) on the Y variable (behaviour) with a regression equation Y = 0,549 +0,383+ 0,295.

Keywords -Campaign, Traditional games, Children behavior