THE EFFECT OF FAMILY ENVIRONMENT, ENTREPRENEURSHIP EDUCATION, AND E-COMMERCE ON ENTREPRENEURSHIP INTEREST AFTER COMPLETING UNDERGRADUATED STUDIES

ABSTRACT: The purpose of this research is to provide empirical evidence regarding the influence of the family environment, entrepreneurship education and e-commerce on students’ entrepreneurship interest after completing their undergraduate studies. This research was conducted at the Faculty of Economics and Business, Udayana University. The population is active students class of 2017 in the Undergraduate Study Program and the number of research samples is 203 people. Determination of the sample using probability sampling method with proportional sampling sampling technique. Data was collected by means of a questionnaire. The analysis technique used is multiple linear regression analysis technique. Based on the results of the analysis, it was found that the family environment, entrepreneurship education and e-commerce had a positive effect on entrepreneurship interest. This means that the higher the influence of the family environment, knowledge of entrepreneurship education and understanding of the use of e-commerce, the higher the student’s entrepreneurship interest. The results of this study support the grand theory used, namely the Theory of Planned Behavior.

Keywords: family environment, entrepreneurship education, e-commerce, entrepreneurship interest.