ANALYSIS OF DECISION FACTORS OF FARMERS IN HORTICULTURAL BUSINESS IN PERJAYA BARAT VILLAGE

ABSTRACT: This research was conducted in Perjaya Barat Village, Ogan Komering Ulu Timur Regency. Themethod used in this research is a survey method. This study aims to: 1. Analyzing the comparison of the averageincome obtained by farmers from vegetable farming with 4 commodities with the average income of 2commodities in Perjaya Barat Village, Martapura District 2. The data in this study used primary and secondarydata. Primary data is data obtained by researchers directly from the original source. And processed with ananalytical tool, namely SPSS 16. The method used in this study was proportionate stratified random sampling.The proportionate stratified random sampling method is the study population is divided into several strata orsub-groups and separate samples are taken from each sub-group. The way to take the sample is to know inadvance the number of subjects in each sub-group or in this study is to know the number of subjects in eachclass. Then the percentage of the sample size isdetermined from the entire population. The results of this studyindicate that the amount of the comparison of income obtained by farmers from vegetable farming in PerjayaBarat Village who cultivates 4 commodities and 2 commodities is Rp. 1,253,000. The factors that influence thedecision of farmers to continue farming horticulture in Perjaya Barat Village are income and capital, while thefactors of land area and price have no significant effect on farmers’ decisions to continue farming horticulture.

Keywords: decisio farmer, farming, horticulture