Knowledge of local operators and senior technicians in the challenges of international markets on natural : case of the Sofia and Diana region-Madagascar

ABSTRACT: This study examines the knowledge of technical capacities and the international market amongforty regional operators (Sofia and Diana) and sixty senior technicians from Antsiranana University inMadagascar. The goal is to identify unknown natural products and its active ingredients, then we also examinetheir knowledge of accessing international markets in these products and finally, we want to know their sense ofentrepreneurship and the reassuring competence of international buyers in these areas. The survey data wascarried out with operators (Sofia and Diana) and senior technicians at Antsiranana University of Madagascar.And the Excel analysis shows that the senior technicians of the university have sufficient knowledge of theidentification of natural products but for them, it is impossible to know its uses and they also do not have theknowledge of access to international markets. However, they have a motivation to enter new sectors, but if theydo not have enough skills to reassure international buyers about these natural products. In the perspective,Madagascar will have to remove technical, human as well as cultural constraints which weaken the performanceof agricultural markets will lead to a business improvement.

Keywords : knowledge, technique, markets, natural, Madagascar.