STUDENT’S PERCEPTIONS ABOUT ISLAMIC BANKING: Survey on Mataram State Islamic University

ABSTRACT:This study aims to: 1) Find out partially the influence of Islamic banking characteristic variables, Islamic banking products, and Islamic banking services on the perception of students in Islamic Business and Economics, Mataram State Islamic University regarding Islamic banking. 2) Find out simultaneously the influence of Islamic banking characteristic variable, Islamic banking products, and Islamic banking services on the perception of students in the Faculty of Islamic Economics and Business at Mataram State Islamic University. This study was a quantitative study that used the Multiple Linear Regression analysis methods, processed using SPSS. Moreover, the questionnaire was tested by using the Validity and Reliability test. The study results showed that: 1) The characteristics of Islamic banking have a positive and significant influence on the college student’s perception of Islamic banking. 2) The Islamic banking products positively and not significantly influence the college student’s perception of Islamic banking. 3) The Islamic banking services have a positive and significant influence on the college student’s perception regarding Islamic banking.
KEYWORDS: Perception, Islamic Banking.