From the Heart to Productivity in a Coffee Shop Semarang city: The Sense of Creative Placemaking

ABSTRACT : The current epidemic situation causes a more purposeful human use of space. Virtual space has permeated all aspects of modern life, whether formal or informal, serious, or amusing. Whether alone or in large crowds. The desire for actual space separate from the virtual becomes vividly felt, instilling it with additional demands.This research determines whether persuading quality success in the development of creative spaces, which architects are increasingly pursuing during the epidemic period, will give improved quality place-making that benefits higher work productivity.The research approach is qualitative, with a sample of 51 (fifty-one) coffee shops in the city of Semarang. Photographs, interviews, maps, and questionnaires are used to collect data.The study discovered many coffee shop design attempts that exemplify placemaking capabilities, specifically classic subtleties, worldwide brand nuances, and local brand nuances. Although it appears simple, the classic feel evokes more “homely” memories for some guests of productive age owing to the bonding feelings associated with remaining at home, even if it requires the ambience of an outside space.While a creative space is not always capable of providing enhanced creative placemaking, additional features such as cultural values and distinguishing icons that may be recognized by space users are required to boost their creativity.

KEYWORDS: placemaking; creative space, sense of place, local taste