Form of Sexual Euphemism Used in YouTube Channel “Tonight Show”: A Language and Gender Perspective

ABSTRACT: This study aims to find out the form of euphemisms used in interaction that talks aboutsexuality. This research focuses on revealing the use of euphemism from gender perspective. The stigma towardmen and women assume that women speak more politely than men. Based on this phenomenon, the researcherinterested to find out the use of language, especially the euphemism between men and women when talkingabout sexuality. The data is taken from the interaction in YouTube channel “tonight show”. This study uses agihmethod with BUL (Bagi Unsur Langsung) as the basic technique. The result of this study indicate that men usesmore euphemism than women. Men and women use the word form as the most frequently used form ofeuphemism. This result is in line with the research conducted by Adriana (2012) that stated men tend to speakless and use shorter expression in informal situation and women uses word as the shortest form of euphemism insexual interaction to maintain prestige or self-dignity when discussing something taboo.

KEYWORDS: euphemism, sexuality, stereotype, language and gender, taboo.