SOCIAL LOGICS OF THE ADOPTION OF TECHNIQUES BODY SLIMMING.

ABSTRACT: The qualitative study by an inductive approach on the weight loss of young girls is part of a social context marked by the appearance of the cult of thinness among young girls in Côte d’Ivoire . Two essential ideas stand out, namely: the buxom body is perceived as the dominant beauty standard among the female population in Côte d’Ivoire on the one hand and on the other hand, the recourse to slimming diets by certain young girls in the commune Cocody (Abidjan) having become overweight. Also, the adoption of slimming diets by young girls who have become overweight is in contradiction with the social construction of the buxom body as the dominant beauty norm among the female population in Côte d’Ivoire. Thus, the objectives of the study aim to describe the body weight loss techniques used by young girls in Cocody who have become overweight; to show how systems of representation of bodily beauty lead to the adoption of body slimming techniques by young girls in Cocody who have become overweight; to identify the mechanism by which the social relations within the groups to which they belong structure the adoption of techniques for slimming the body by the young girls of Cocody who have become overweight; and to define the issues associated with the adoption of body-slimming techniques by overweight young girls in Cocody.

Keywords: weight loss, body, social construction, young girl.