ANALYSIS ON URBAN TOURISM AT LINGGAWASTU AREA, BANDUNG CITY

ABSTRACT: Linggawastu has a variety of arts or culture that have the potential to be developed by utilizing the concept of creative tourism, so that tourists who visit the village can participate in a number of local cultural events, arts or activities of the local society. The research is conducted at Linggawastu Area, Sub-District of Tamansari, Bandung Wetan, Bandung City. The analysis on tourism potential in Linggawastu is conducted by using the observation of researchers to that village, as well as interviews to the local society, local leaders and head of RW and RT.The analysis technique used is descriptive qualitative and descriptive inductive that aims to make the description systematically, factual and accurate on facts, natures, and the relation between the investigated phenomenon,that is based on the keyword of a concept, namely tourism product that consists of tourism attraction, tourism supporting facilities and accessibility. Furthermore, by using the analysis technique of SWOT (Strength, Weakness, Opportunity and Threat) a method to explore the condition aspects that exist in an area and it is planned to outline various potentials and challenges which will be faced in the planning. The objective of this SWOT analysis is to determine the development strategies of a tourism product based on the existing potential and problems. Those factors are then scored in a table that is named as Internal Strategies Factor Analysis Summary (IFAS) and External Strategies Factor Analysis Summary (EFAS).

Keywords –BandungCity,Creative Tourism, Economic Value, Local Society, Urban Tourism