EFFECTIVENESS OF USING QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) AS A PARKING PAYING TOOL (Case Study in Gianyar District)

ABSTRACT : This researchaims to analyzeeffectivenessp.susing the Quick Response Code IndonesianStandard (Qris) as a parking payment toolcarried out at 3 parking points in the Gianyar District usingIndonesianStandard Quick Response Code(QRIS)The time of this research was conducted from the 4th week in Novemberto the 1st and 2nd week in December, so that the research time was 3 weeks.The population in this study focuseson e-parking in 3 (three) location points. The analysis tool used is Binary Logistic Regression. The resultsshowed that pThe parking services of the three locations in the application of QRIS are still ineffective, even atthe Gor Kebo Iwa and Alun – Alun locations, Gianyar District, the criteria are “Very Ineffective” with valuesthat are not much different at 16% and 15.7%, the problem is that to customers (users) as well as parkingattendants who do not heed directions from the Department of Transportation regarding the implementation ofQRIS. While the Gianyar District Public Market has the largest percentage value of 25.5% which is included inthe “Ineffective” criteria but certainly has the greatest effectiveness compared to the other two locations.Overall, age, gender, and type of cellphone have an influence on the effectiveness of using QRIS as a means ofpaying for parking in Gianyar District, seen from the Sig value.

KEYWORDS: Effectiveness, QRIS, Parking