Empowerment and Business Strategy of Women Entrepreneurship Group: A Case Study of the Batik Tulis Lanthing Group, Nagari Tebing Tinggi, Pulau Punjung

ABSTRACT : Lanthing batik is one type of written batik that is developing, this study tries to find out the process of empowering women and analyzing the right business strategy for lanthing batik entrepreneurs who are jorong padang sari nagari tebing tinggi. This research has qualitative descriptive nature. The study population consisted of 50 people from the community and 20 people from workers and entrepreneur owners. The method or analysis tool used is the SWOT analysis and BMC analysis. The results of this study indicate that the process of women’s empowerment is going well, while the business position is in the quadrant II diagram with IFAS values of 40.88 and 40.46 with X value of 0.21 while EFAS values of 39.05 and 39.25 with values of Y -0.2, and the strategy chosen is differentiation. So in perfecting the business model of the Lanthing batik industrial canvas applying the ST (Strength – Threats) strategy

KEYWORDS :: Women’s Empowerment, SWOT,BMC, Differentiated