ANALYSIS OF THE COMPETITION BETWEEN EMS AND FEDEX IN THE SINO AMERICAN INTERNATIONAL MARKET

ABSTRACT:This article compares the international market competition between Postal Express and FedEx in China and the United States. Firstly, starting with a comparison of the historical development process of Postal Express and FedEx, it has a preliminary concept of the current positioning of Postal Express and FedEx. The second is to start with an analysis of the situation of the postal and FedEx markets in China and the United States, and estimate their future development prospects by understanding their respective situations in the Chinese market and the United States market. Third, by comparing the cost performance ratio of the two, we can determine how well they respond in the consumer market. It paves the way for subsequent strategic analysis and provides a better reference value in strategic selection. Fourth, conduct the final SWOT analysis, using the method of strategic analysis to analyze the two separately. List the strengths, weaknesses, opportunities, and threats of the postal service and the federal government to come up with corresponding solutions. Finally, as postal and FedEx also occupy a certain proportion of the market, and as the two giants in the express industry, they still have an unshakable position. In order to bolster postal and federal services in the market, this article summarizes their international competitiveness between China and the United States, and provides pertinent advice.

KEYWORDS:EMS；FedEx；Sino American International Market；Compete