A STUDY ON THE COMPETITIVENESS OF BYD NEW ENERGY VEHICLES IN THE US MARKET

ABSTRACT：With the international market paying more and more attention to the development of greeneconomy, the reform of traditional vehicles has become a foregone conclusion. In this case, new energy vehicleshave made rapid progress. The United States, as one of the developed countries, in order to meet therequirements of technical barriers and improve the export and development of China’s local new energy vehicleenterprises, it is also necessary to conduct research on the competitiveness of enterprises. In this regard, bytaking BYD as a case study, this paper explores the competitiveness of the company in the American market.Firstly, the relevant theoretical knowledge is summarized, including the concept of new energy vehicles, theconcept of competitiveness, the characteristics of the new energy vehicle industry and the basic theoreticalknowledge of competitiveness. Secondly, understand the export status of BYD new energy vehicles in theAmerican market, and analyze the situation of BYD in the American market; SWOT analysis was used again tostudy the strengths, weaknesses, opportunities and challenges of BYD’s new energy vehicles in the developmentof the American market; Finally, relevant suggestions are put forward for the existing problems, hoping toprovide a reasonable and accurate basis for inter-enterprise cooperation, mergers and acquisitions andinvestment through the evaluation of enterprise competitiveness, as well as optimize social resources andpromote social progress.

KEY WORDS: BYD; New Energy Vehicles; Market Competitiveness; SWOT Analysis