The Effect of Community Based Tourism on Sustainable Tourism and Tourist Satisfaction in the Koja Doi Tourism Village

ABSTRACT: A concept that explains the role of local communities in the tourism industry is Community BasedTourism (CBT). The implementation of CBT in tourist villages can be successful when there is acceptance andwillingness from the local community to be actively involved in the tourism sector. Tourist satisfaction is anaspect that needs to be considered in implementing the CBT concept in tourist villages. Sustainable tourism is aconcept that can support the implementation of CBT. This research aims to explain the influence of CBT ontourist satisfaction partiallymediated by sustainable tourism. This research was designed using quantitativemethods which aim to analyze the size of the correlation and causal relationship between variables and justifythe significance of each hypothesis. The subjects in this research were tourists who had visited the Koja DoiTourism Village with a sample of 108 respondents. The sample was determined using a non-probabilitysampling method, namely purposive sampling. Data were analyzed using Structural Equation Modeling (SEM)with Smart PLS version 3.0 software. The results of this research show that CBT has a positive and significanteffect on sustainable tourism and tourist satisfaction, and sustainable tourism can partially mediate the influenceof CBT on tourist satisfaction.

Keywords-Tourist Satisfaction, Sustainable Tourism, Community Based Tourism