STUDY ON MANAGEMENT STRATEGY OF LAWSON CONVENIENCE STORE IN CHINA

ABSTRACT:Lawson convenience store, as one of the earliest convenience stores to enter the Chinese market, its business strategy in China is undoubtedly more successful, but at the same time, there are some problems that hinder Lawson convenience store’s business development in China. In this paper, based on the analysis of Lawson convenience store development status in China, the analysis of Lawson convenience store in China development problems, and put forward the corresponding countermeasures and suggestions. For example, adjust the expansion strategy in China and settle in the commercial centers of second and third-tier cities; Establish logistics distribution center to realize unified distribution; Strengthen their own brand management, the development of quality own brand goods; Accelerate personnel training, enhance service consciousness, innovate service means and content, improve service quality and level, etc. It is hoped that the research of this paper can provide some help and reference for Lawson convenience store and even other convenience stores in operation and management.

KEYWORDS:Lawson’s convenience store; Operating in China; Business strategy