ANALYSIS OF DIGITAL MARKETING ACTIVITIES ON EVENT ORGANIZER IN MARKETING SERVICES (DESCRIPTION STUDY OF GMP ORGANIZER & ENTERTAINMENT)

ABSTRACT: The development of the Digital Age is increasingly making business people compete to market their digital products or services with a purpose. GMP Organizer & Entertainment is one of the event organizers and entertainment companies engaged in a variety of services for various segments. As a businessman who follows the changing times, GMP Organizer & Entertainment conducts digital marketing activities of its services in Indonesian society, especially Jabodetabek. This study uses the concept of digital marketing tools as a focus of research and is supported by the concept of computer mediated communication (CMC). The method used is a qualitative descriptive study which utilizes in-depth interview data collection techniques and is supplemented with secondary data from previous research, archives and news related to this research. In discussing the validity of the data, this study uses Data Triangulation. The results of this study show how digital marketing activities used by GMP Organizers & Entertainment in the form of online advertising such as Instagram, video marketing, social media, specifically Instagram and email marketing. The marketing of GMP Organizer & Entertainment services has been going well, as evidenced from the characteristics of services where GMP Organizer & Entertainment is able to answer the challenges of the service characteristics.

Keywords: Digital Marketing Tools, Service Marketing, Event Organizer, Entertainment