ABSTRACT: This research analyses the variables of social demographics and land to the productivity and welfare of rice farmers in the Serampit subdistrict. The research samples used are rice farming communities in the Serampit subdistrict. The data used are primary data and in collecting data using an interview technique that is guided by the questionnaire provided. In processing the data using the analysis method (Structural Equation Modelling) SEM. The results showed the first conclusion there was a significant influence on the variables of social demographics and land on farmer productivity in the Sirapit subdistrict. The second conclusion has a significant influence on social demographics and lands on farmer’s welfare in the Sirapit subdistrict. In the third conclusion, there is an insignificant influence of productivity on the welfare of farmers in the district Sirapit Langkat.
KEYWORDS : Prosperity, Productivity, Social Demographics, Land