ANALYSIS OF SAIC’S TRANSNATIONAL MARKETING STRATEGY UNDER THE BACKGROUND OF INFORMATIONIZATION

ABSTRACT:Information marketing refers to a communication mode that uses modern communication equipment and information resources as marketing means to improve knowledge sharing, ability creation and measure the effect of target groups.In today’s information age, information marketing is being accepted and adopted by more and more enterprises.Among them, SAIC Group, as a leading enterprise in China’s automobile export industry, has been committed to exploring overseas markets in recent years.Up to now, SAIC is the first automobile enterprise in China with a cumulative overseas sales volume of more than 3 million vehicles, ranking first in the export volume of Chinese automobile enterprises for six consecutive years.However, the epidemic situation, instability and other factors have brought new challenges to SAIC Group’s overseas marketing and further expansion of overseas markets.Therefore, this paper mainly analyzes the current export situation of SAIC Group and the existing problems in overseas marketing based on collected data and puts forward corresponding improvement measures and reference methods to improve the marketing efficiency.

KEYWORDS: Information Background; SAIC; Transnational Marketing