ABSTRACT: Thisstudy aims to analyze and obtain empirical evidence of the influence of people’sknowledge, attitudes and behavior on the level of compliance with the COVID-19 health protocol in BatulicinDistrict, Tanah Bumbu Regency, South Kalimantan.The research method is an explanatory research. The research sample was 171 respondents. Thesampling technique was using purposive sampling method. The purposive sampling method is a samplingtechnique with certain considerations using multiple linear regression analysis using the SPSS 23.0 forwindows program.The results of the study suggest that knowledge has a negative and significant effect on the level ofcompliance with the COVID-19 health protocol. Attitudes have a positive and significant effect on the level ofcompliance with the COVID-19 health protocol. Behavior has a positive and significant effect on the level ofcompliance with the COVID-19 health protocol. Meanwhile, simultaneously knowledge, attitudes andbehavior influence the level of compliance with the COVID-19 health protocol. In this study it can beconcluded that the level of compliance with the COVID-19 health protocol in Batulicin District, Tanah BumbuRegency, South Kalimantan is influenced by variations in the knowledge, attitudes and behavior of thecommunity by 60.3% and the remaining 39.7% is influenced by other variables not included in the thisresearch. Batulicin District should be able to increase cooperation with the community health centers, theHealth Office and the Regional Government in an effort to increase the level of compliance with the COVID19 health protocol. Meanwhile, the Health Office or community health centers should always socialize andimprove health promotion about the importance of complying with the COVID-19 health protocol with 3M.Researchers are expected to be able to carry out further research by adding independent / independent variablesthat can affect the COVID-19 health protocol.
Keywords: Knowledge, Attitudes, Behavior, Compliance with Health Protocols