Analysis of the Influence of Personality Traits on NeedAchievement and Its Impact on Entrepreneurial Intention of Jambi University Students

ABSTRACT: This study aims to analyze the effect of each of the Big Five Factors on the Need forAchievement and analyze the effect of personality trait configurations on the Need for Achievement andEntrepreneurial Intentions in final semester students of Jambi University, Indonesia. This study adopted aninferential design with cross-sectional data. The sample was final semester students of 7 faculties at JambiUniversity, totaling 2,600 (50% male, 50% female). The results showed that Big Five Factors (except EmotionalStability) have a positive and significant effect on Entrepreneurial Intentions. Big Five Factors positively andsignificantly influence Need for Achievement and Entrepreneurial Intentions. The limitation of this studyrecognizes that the sample used, namely students with final year status, may not represent the total population ofprospective student graduates as a whole. For future research, the representativeness of the sample should beincreased. Future research, using a broader and more diverse sample in terms of age, education, ethnicity, city,and socio-economic background may reveal a greater Need for Achievement between men and women found inJambi University students. This research was analyzed with perception or attitude-based survey-type dataprocessing. The researcher suggests that to capture more in-depth phenomena and dynamic relationships inuncovering the big five personality factors among university students in starting entrepreneurship, morequalitative research is highly recommended, which includes longitudinal observations and intensive behavioraloriented interviews.