Analysis of the Local Potential of Kweel Village for Strengthening the Community Economy through Village-Owned Enterprises (BUMK)

ABSTRACT : This study aims to identify and analyze local potential that can improve the community’seconomy in Kampung Kweel. Local potentials that are expected to be developed include those from theagricultural sector (rice), plantations (tubers), fisheries (fresh water fish), and trade. This research wasconducted for 4 months and will be carried out in Kampung Kweel. The research sample was 22 people. Thistype of research is descriptive qualitative research. The stages of this study include 1) observation stage, 2) datacollection and processing stage, 3) data analysis and evaluation stage. Data analysis techniques using interviews,questionnaires, and documentation. The results showed that the main commodities that could be furtherdeveloped in Kampung Kweel were bananas, rambutan, coconut, tilapia fish, and snapper. The constraintsexperienced by the community are the unavailability of transportation and marketing channels for plantation andfishery products. In conclusion, Kampung Kweel has abundant natural potential which can be optimized for theestablishment of BUMK.

Keywords :natural potential, economy, Kweel Village