ANALYSIS OF TOURISM POTENTIAL DEVELOPMENT STRATEGY LOMBOK ISLAND POST-EARTHQUAKE 2018

ABSTRACT: The purpose of this research is to develop a strategy for developing tourism potential after the2018 earthquake on the island of Lombok, West Nusa Tenggara Province. This type of research was conductedusing a descriptive method with qualitative manufacturing by making the strategies used by the Tourism Officerelated to tourism development on the island of Lombok.The strategy for developing tourism potential on the island of Lombok with a SWOT analysis, namely strengthsupported by the natural charm of the island of Lombok which is very strategic and easy to reachgeographically, the unique traditions and culture of the community, and high tolerance. attitude. Weaknesses arelow human resources, management of tourist destinations, cultural centers that have not been managed properly,and security and comfort that are still not guaranteed. Opportunities are supported by advances incommunication and information technology, easy-to-reach distance from tourist sites from downtown Mataram,and Lombok International Airport, which is easily accessible to tourist destinations. The weaknesses are the lowlevel of public awareness to protect the tourism environment, political issues and global influence, as well as thecondition of Lombok after the July 2018 earthquake.

Keywords: Lombok Tourism, Development Strategy