ANTESEDEN OF PATIENT RE-INTENTION BEHAVIORALTO HOSPITAL IN BANGLI GENERAL HOSPITAL

ABSTRACT : The research method used was descriptive survey, and the population in this study were inpatients of Bangli District Hospital as many as 150 people. The sampling technique used is the purposive sampling method. The data collection techniques in this study used a questionnaire. The results showed that service quality had a positive and significant effect on patient satisfaction. Quality of service has a positive and significant effect on the value received. The value received has a positive and significant effect on patient satisfaction. Service quality has a positive and significant effect on behavioral re-intention. The value received has a positive and significant effect on behavioral re-intention and patient satisfaction has a positive and significant effect on behavioral re-intention. KEYWORDS: service quality, patient value, patient satisfaction and patient behavioral re-intention