AJHSSR Journal – Page 321 – AJHSSR

AJHSSR Journal

April 7, 2021

Strategic Communication of Corporate Social Responsibility Activities in Strengthening Customer Based-Organizational Reputation:Evidence from Jordanian Banks

Abstract: Financial institutions have seen significant growth in the demand for corporate social responsibility activities, and banks are seeking to leverage customers‟ perceptions to build a […]
April 7, 2021

The Role of Brand Love in Mediating the Effect of Brand Satisfaction and Brand Trust on Brand Loyalty (Study on Local Fashion Brand “HANAKA” in Denpasar, Bali, Indonesia)

ABSTRACT : In this era of globalization, the competitive climate in the business world is getting tighter, sothat many companies are trying to prevent their sales […]
April 7, 2021

The Influence of Brand Awareness on Repurchase Intention with Perceived Quality as Mediation Variable

ABSTRACT :This study aimed to explain the influence of brand awareness on repurchase intention withperceived quality as a mediation variable, a study on consumer of Nivea […]
April 7, 2021

Investor Reactions to the announcement of the Covid-19 Public Health Emergency Determination (Event Study at ILQ-45 Companies Listed on the IDX)

ABSTRACT : The purpose of this study is to analyze investors’ reactions to the announcement of the publichealth emergency determination of COVID-19 by seeing whether there […]