ABSTRACT : Quality products will provide satisfaction for consumers and encourageconsumerstomakerepurchases. Previousresearchstillshowsinconsistencies in results, itissuspectedthatthere arevariablesthatmediatetheeffectofproductqualityonrepurchasedecisions, namelybrandimage. This studyaimstoexplaintheroleofbrandimage inmediatingtheeffectofproductqualityonrepurchasedecisionsmadeattheGuluGulubeveragecompany in DenpasarCity byconducting a pre-surveyto 20 […]