ABSTRACT: The purpose of this study is to examine aspects of guerrilla marketing such as advertisingcreativity, message clarity, humor, and surprises in advertising to generation Z’s […]
ABSTRACT : Impulse buying a behavior of customers who make purchases spontaneously when they enter astore due to stimulation. The company strives to create a comfortable […]
ABSTRACT: This paper examines the nature of business cycle synchronization among 14 West Africancountries. Six macroeconomic variables were selected from each country and 4 regional shocks […]
ABSTRACT: The Damietta Peace Initiative, DPI is a communal platform geared towards non-violence, rightrelationships, harmony, reconciliation and care for creation. This platform has successfully been able […]
