ABSTRACT : Consumer purchasing decisions are basically not only dependent on the brand image created by acompany, but on the role of consumers in influencing other […]
ABSTRACT :This study employed to explore the current status of gender friendliness in Noakhali Scienceand Technology University (NSTU). A mixed explanatory research methodology is applied andmainly […]
ABSTRACT: The purpose of this study is to examine aspects of guerrilla marketing such as advertisingcreativity, message clarity, humor, and surprises in advertising to generation Z’s […]
