AJHSSR Journal – Page 48 – AJHSSR

AJHSSR Journal

June 25, 2024

THE INFLUENCE OF VIRAL MARKETING, ENDORSEMENTS AND PRICES ON PURCHASE INTENTION THROUGH BRAND IMAGE ON WARDAH COSMETICS CONSUMERS IN THE HORSE SHOE AREA, EAST JAVA

ABSTRACT : This research aims to analyze the influence of viral marketing, endorsements and price on purchasing interest through brand image among Wardah cosmetics consumers in […]
June 25, 2024

From Imperial to Cool: How Japan’s Image Rebrand Expands its Soft Power

ABSTRACT: Japan‘s current image is in part the result of a two-decades long rebranding campaign by the Japanese government. Facing post-war, post-industrialization economic stagnation, the government […]
June 25, 2024

Analysis on the Influence of Cross-borderE-commerce on Fujian Tea Trade

ABSTRACT:With the rapid development of network technology and the rapid growth of internationaltrade inthe world, e-commerce has attracted much attention with its unique superiority andprofound influence. […]
June 25, 2024

ANALYSISOFRESIDENT’SPERCEPTIONABOUTTHE CITY’S IMAGE SEI RAMPAH

ABSTRACT :City image is amental picture captured by the senses and understood by each individual in theform of a unique impression and view of the city. […]