ABSTRACT : An event must have information that can affect the stock market. One of the events allegedly having information for the capital market is the […]
ABSTRACT: The main objective of investors to invest in company shares is to maximize their wealth to be achieved through stock returns. This study aims to […]
ABSTRACT: The purpose of this study was to describe the influence of e-WOM to purchase intention, the influence of e-WOM to brand image, the influence of […]
ABSTRACT: The purpose of this study is to explain the role of brand image in mediating the influence of eWOM and celebrity endorser on purchase intention […]
