Building Character Education in Elementary School Students through the Cultural-themed Literacy Book

ABSTRACT : Many countries promote literacy activities for their citizens, especially for students as the state’s future successors. Literacy needs to be held to broaden public insight. The building of character education can be conveyed through literacy books. The topic of this study is character education contained in media literacy that is used to broaden the insight of elementary school students. This study aims to explain the character education value delivered in children’s literacy reading activity. The sample is a cultural-themed literacy book provided by the government for elementary school students. Data is in the form of character education values in the literacy book. The validation technique uses triangulation theory. The analysis technique uses content analysis. The results of this study show that character education needs to be built since the students are in the elementary level. They still need a lot of information and direction. The existence of character education in literacy books is very beneficial for their character development.
KEYWORDS : Character education, elementary school, media literacy, language learning