Cancel Culture as a New Social Movement

ABSTRACT: Cancel culture is one of the phenomena that we usually see on social media, especially on Twitter.As we are living in this era of new media made this phenomenon a form of new social movement. The hashtag#CancelNetflix went viral on Twitter in September 2020. It is a movement made by the audience to criticizedNetflix for releasing the film Cuties as it is believed that the film normalizes child sexualization and supportschild pornography. Not only that, the audience believes that the film could normalize pedophilia. This paperaims to understand how cancel culture works as a new social movement, which in this case #CancelNetflix. Thetheories for this paper are new media and new social media. The method used is qualitative using aconstructivist paradigm. The primary data collected from tweets from the users regarding the case.

Keywords –Cancel culture, new media, social movement, Twitter, #CancelNetflix