CONGRUENTTRIANGULATION OF ONLINE TRADING USER BEHAVIOR: EDUCATIONAL EFFORTS FOR INDONESIAN YOUTH INVESTORS

ABSTRACT: The number of young Indonesian investors is increasing, especially during the pandemic. However, there is more and more news about troubled young investors. Such as the lack of stock analysis, both fundamentally and technically, and so on. This is increasingly risky because a lot of buying and selling shares are completely online, starting from registration to making transactions. This study adopts the concept of congruent triangulation to analyze the behavior of young investors who mostly carry out all trading activities via online. The concept of congruent triangulation consists of three main variables, namely: identity, integrity and image of a company’s stock. Quantitative approach with the questionnaire instrument used in this study to obtain primary data. The number of samples used is 210 which is obtained from the convenient random sampling technique. The data obtained were then tabulated and hypothesized tested using smartPLS. The results of the hypothesis test can be seen that the company’s image and integrity have a positive effect on the decision to purchase shares via online. However, the company image is not significant to the decision to purchase shares via online. Future research can use other approaches, such as investor satisfaction theory or the factors that can affect repurchase of company shares via online.

Keywords -capital market, congruent triangulation, online trading, youth Indonesian investors