Cultural Impact on Website Design: A Study in India and USA

ABSTRACT : Online shopping is now considered by many to be the future of commerce. Purchasing a product online does not include any physical interaction with the product, purchasing decisions are mainly based on images or videos of the product and this, in turn, relies on the quality of the information presented. Hence,the experience of the users of e-commerce websites is highly dependent upon the user interface and the interaction of users withthe website. According to Statista, in 2018, an estimated 1.8 billion people worldwidepurchased goods online. During the same year, global e-retailsales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. [1]

Keywords –Cultural Dimensions, Web Design, Marketing, Cross-Cultural Design, HCI