Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program and relevance to Indonesian Language Learning

ABSTRACT: Education in the modern era encourages us all to collaborate in the learning process throughvarious means and facilities including technology. One of the elements that needs to be present is the element ofcultural value orientation. This research aims to: 1) describe and explain the representation of local culturalvalues on the Magazine Show Trans7 YouTube channel; and 2) describe local cultural values on the MagazineShow Trans7 YouTube channel and their relevance in learning Indonesian The research method used isqualitative research with a content analysis approach.Based on the findings, 60 pieces of local cultural valuewere found from the analysis, namely: (1) the essence of human life, (2) the relationship between humans andnatural resources, (3) human perception of time, (4) arts and crafts, ( 5) social relationships. Based on thesefindings, it is appropriate to use alternative teaching materials and digital tools on the YouTube channelEdutaiment / Magazine Show Trans7 to instill cultural values that are integrated with education, which is theright step because apart from instilling cultural values in Indonesia.

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