Customer Satisfaction in the Tourism Industry of Mongolia

ABSTRACT:The purpose of this study is to investigate the antecedent attributes of customer satisfaction in the tourism industry of Mongolia.Based on the article, this study examines the atmosphere, the attitudes of employees, the ITservice, and the quality of the journeys with satisfaction.A total of 154 observations were obtained from the data collected by the Travel Mongolian website.For analysis, confirmatory factor analyses and structural equation models were performed to examine the validity of the measurements and understand the fundamental relationship.The results showed that hypothetical background variables were statistically significant to explain satisfaction. The taste was showed as the most influential attribute that accounts for satisfaction.
KEYWORDS:Atmosphere; tourism quality; tour service; IT service; satisfaction