ABSTRACT : This research is located in Belantih Village, Kintamani District, Bangli Regency, was conductedto find out how the potential for coffee plantation-based educational tourism was, the obstacles faced andstrategies for developing coffee plantation-based educational tourism. Data collection techniques in this studywere observation, interviews, documentation, literature study. The analysis carried out is qualitative dataanalysis and SWOT analysis.The results of the study show that there are 4 tourism product businesses that useplantation land managed by local communities without the help of investors, so far there have been no majorinvestors involved in the development of coffee plantation-based educational tourism in Belantih Village. In thedevelopment of coffee plantation-based educational tourism in the Belantih Village area, there are variousobstacles ranging from the lack of training from the department for tourism development which is declaredfeasible and has potential, ranging from obstacles to unfair competition in selling a coffee product, and not manyattractions that can make tourists stay longer. Programs that can help develop educational tourism based oncoffee plantations are by making coffee plantation tour packages utilizing the potential of nature, culture,providing training for the community.
Keywords: Educational tourism and development