“DIGITAL PAYMENT AND ITS INFLUENCE TO CUSTOMER CONVENIENCE”

ABSTRACT: Digital Payment technologies have transformed the way we perform financial transactions overthe last decade. With the introduction of digital payment system, the landscape of business and consumerbehavior has radically changed. This change has not only given various benefits to business but has also a hugeinfluence on customer convenience. This research study investigated the perception of customers towards digitalpayment as to E-Wallet, Mobile Banking and Debit/Credit card in relation to level of their convenience. Thisstudy utilized a descriptive correlational research design with researcher made questionnaire used in gatheringdata and information from the two hundred (200) respondents who were randomly selected from Zambales. Theresearchers made use of Analysis of Variance (ANOVA) and Pearson Correlation Coefficient in measuring thesignificant differences and relationship of the variables.Analyzed data revealed that the customer respondentsassessed “Strongly Agreed” on E-Wallet and Mobile Banking while “Agreed” on the Debit/Credit Card digitalpayment. The customer respondents assessed “Strongly Agreed” on the level of customer convenience. There isa positive moderate relationship between customer convenience and digital payment of E-wallet, MobileBanking and Debit/Credit Card respectively. There is significant difference on the perception towardsdimensions of digital payment as to E-wallet, Mobile Banking and Debit/Credit Card. Based on the results of thestudy, the researchers strongly recommends the use of digital payment as a method of payment; conduct afeasibility study on the attainment of full satisfaction and convenience of the customers; with the presentproliferation of various internet hacking and scam, the digital payment companies are encourage to continuouslyprovide high level of security to assure customer safety from fraud and deception.

KEY WORDS:digital payment, e-wallet, mobile banking, debit/credit card, customer convenience