Digital social networks and influencers: the crucible of the decay of ethical-legal values

ABSTRACT: The advent of digital social networks has considerably contributed to the emergence of new social actors: “influencers”. The latter develop and fuel, in fact, a virtual sociability, which considerably ruins the classic ethico-legal values, which govern and regulate human relations with respect to the dignity and fundamental rights of a human being. However, from the moment when this digitized and planetary form of communication of consciences imposes itself on contemporary societies as one of the benefits of globalized technoscientific sophistication, it seems imperative to support its integration with an ethical and pedagogy. A jurisdiction that is proportionate, cautious and capable of effectively countering the slippages of the actors concerned.
KEYWORDS: Communication consciences, Digital social networks, Ethical-legal pedagogy, Influencers,
Virtual sociability,