Driving Sustainable Competitive Advantage Through an Innovative Aggregator Business Model in The Creative Economy Sector

ABSTRACT : The aim of the research is to analyze the influence of the aggregation business model on Sustainable Competitive Advantage (SCA). Through a survey of 216 MSMEs in the creative economy sector selected randomly using an ex post facto causal research approach, an overview of the aggregator business model and its impact on financial resources and SCA was obtained. The aggregator business model plays a role in facilitating increased access to financial resources to meet both available and required working capital for realizing SCA in Malang’s Lokanima area. The strength of ABM lies in understanding the resources needed for SCA and the effectiveness of mobilizing services while considering the most cost-effective options, including providing various alternatives in their provision. Financial resources are an important factor supporting the achievement of SCA. Access to financial resources is key to facilitating business growth and sustainability. Theoretical implications: The concept of the aggregator business model emphasizes the efficient and effective collection, aggregation, and distribution of resources in connecting service providers with consumers in an economical and efficient manner. Practical implications: ABM can enhance the performance of financial resource provision by optimizing relationships with MSMEs and financial institutions, leading to business growth and sustainability for MSMEs.

KEYWORDS -Aggregator Business, Creative Economy, Financial Resources, Sustainable Competitive Advantage